Tag

Buyer emotion

Why Backlit Home Photos Are More Popular in Winter (at least in the Twin Cities)

Do Real Estate Photographers Get Overtime Pay?? They Should I’m a huge fan of backlit home photos like the one above. What’s more inviting or dramatic than a character-filled home — perhaps framed by snow — with all its lights blazing at dusk? While it’s purely anecdotal, at least in the Twin Cities, such photos seem...
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Making Buyers Feel Welcome — Or Not

How Well Does a Home “Show?” Savvy Sellers (and their agents) know that buying a home is an inherently emotional process. Accordingly, they take the necessary steps to make sure that — in Realtors’ lingo — the home “shows well.” In a nutshell, that means that the home is made to look as inviting as possible:  everything...
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