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Buy criteria

Appealing to Buyers’ Emotions (vs. Pocketbooks)

Playing Down the Price “Patriotism is the last refuge of a scoundrel.” –Samuel Johnson The real estate equivalent of Johnson’s line is, “when you’ve got nothing else (left?) to sell, sell price.” That’s not to say value is irrelevant. With ever-more discriminating consumers, online information, and high tech tools and savvy generally, value has never been more important....
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