Et tu, Angie’s List? [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] You don’t usually notice something that doesn’t happen. So, after paying an annual membership fee for Angie’s List...Read More
Double Whammy: Zillow’s Revenue, Realtors’ Expense* [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] One of the biggest reasons that Zillow and Trulia — Websites that aggregate real estate listings and whose stocks are publicly-traded — make a...Read More
“Learn More About Your Followers” = Spend Ad Dollars on Twitter To figure out how much Twitter is worth, you need to know how many “Twitterers” (“Tweeters?” “Twits?”) will bite on the company’s email invitation to learn “more about their followers” and “what resonates with their followers to drive better engagements” (whatever that means — both phrases are excerpts from...Read More
