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bitter pill

“The Stuck Seller”: Psychological Barriers to Pricing Right

Home Seller Lament:  “But, I Got it (Full Price) Before!” One of the toughest pills for home Sellers to swallow is revisiting their asking price in the wake of a failed deal, especially if the deal was for full price (or more), early in the listing. That’s especially so when the deal later fell apart solely...
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“The Stuck Seller”: Psychological Barriers to Pricing Right

Home Seller Lament:  “But, I Got it (Full Price) Before!” One of the toughest pills for home Sellers to swallow is revisiting their asking price in the wake of a failed deal, especially if the deal was for full price (or more), early in the listing. That’s especially so when the deal later fell apart solely...
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