Do-it-Yourself Marketing? One of the email’s I regularly get are from acquaintances — or acquaintances of my wife — whose homes are on the market, and who shoot me their listing info “just in case I might have a client.” I really don’t mind, because: a) I already get 100-plus emails daily; b) I’m glad...Read More
“For Sale” Homes & Security Systems If I ever need to make a living as a home burglar, I’ve got the perfect cover: impersonate a Realtor (complete with business cards), and enlist as confederates a “traditional” family (husband, wife, and 2.3 kids) to come along. I unwittingly tripped across this strategy yesterday in the course...Read More
“Serious” vs. “Non-Serious” Home Sellers Men are like taxis. The theory is that when a man is ready for, or open to, the possibility of a relationship he turns his taxi light on. If you happen to be the girl that hails the cab (him) while the light is on, you’ve got a possibility of...Read More
Under the Tax Credit Deadline (Just!) Communities large and small traditionally attach a lot of fanfare to the first birth of the new year. So, the proud parents of little Susie or Tommy, who arrived at 12:03 a.m. on New Year’s Day, typically rate a mention in the paper or news (and often a free...Read More
