May 26, 2008

"Zestimates" Wildly Off Target

Zillow’s Secret (Agenda)? Maximizing Online Ad Revenues “Yuppie Crack.” That’s what a technology pro I spoke to recently called Zillow and its admittedly addictive array of real estate search and pricing tools. Unfortunately, if you’re relying on a “Zestimate” to price your home, you’d frequently be better off throwing darts, or simply picking numbers out...
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