Tag

Salesmanship

Performing "Listing CPR"

Resuscitating a Cold ListingClients may not always appreciate it (or even know), but there’s a big difference between what an attentive, skillful Realtor does in the course of marketing a home (a “listing” in Realtor-speak), and what someone less capable or motivated does. To take just one example, consider what happens when a home fails...
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