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sales spin

Distrusting “Sizzle”

Sell the sizzle, not the steak. –Advertising slogan Is that saying still accurate? At least in real estate sales today, I don’t think so. In fact, I think it may be exactly backwards:  Buyers want to be sold “steak,” not “sizzle.” For at least some Buyers, I’d go even further:  they don’t want to be...
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