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round number

The (Curious) Case of the 7 BR Home Marketed as a 5 BR

Man Bites Dog — Real Estate Edition The vast majority of the time — like 99% — when real estate statistics are off, they’re off on the, shally we say . . . “embellished” side.* So, the 1 1/2 story is billed as a 2 story, the 1,800 square foot home is billed as 2,000,...
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The Case for Listing at $300,000 instead of $299,900

How to Show Up in Twice as Many Home Buyer Searches Psychologically, $299,900 somehow just seems cheaper to Buyers than $300,000 (just like $2.99 a gallon appears to be less than $3). But, it’s a mistake to price residential real estate that way — at least around century and half-century marks ($100k and $50k). That’s...
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