“Ross was Great to Work With” One of the nicest things that can happen to a Realtor is a client who thinks you’re the best. What’s even better? An appreciative client who tells the world! Here’s what Emily, who relocated from Chicago to Minneapolis, wrote about me on Angie’s List: Ross did a great job...Read More
Working Without a Safety Net If you work for an employer, and your company has to lay you off because business is down — you qualify for unemployment benefits. If you’re a Realtor whose business dries up . . . you’re SOL. Just one more reason that Realtors — and other independent contractors — are...Read More
Is it “Always a Good Time to Buy?” Never ask a barber if you need a haircut. –anonymous Barber’s corollary: never waste time on someone who isn’t sure they need a haircut. –Ross Kaplan So, The New York Times ran a piece last week basically saying that — surprise, surprise — Realtors always think “now”...Read More
“Loved Working with Clark . . . er, Joseph” [Note to Readers: Who knew that Angie’s List had a “Brand Enforcement Coordinator?” I didn’t, at least until I got an email from her today asking me to remove the Realtor review I originally excerpted in my 8/13 post titled, “Realtors & Angie’s List.” Apparently, that...Read More
Realtors’ Water Carrier in Chief Who is the world’s most powerful Realtor? No, it’s not the head of the National Association of Realtors, a local Board president, or the top-selling Realtor nationally. Hint: he’s actually the world’s most powerful ex-Realtor. I don’t think I’d get much argument that it’s Georgia Senator Johnny Isakson. Isakson was...Read More
Target Market: Former Realtors If you’re over 30 years old, and are a fan of Reese’s peanut butter cups, you may be remember their classic ad campaign from the ’70’s and ’80’s. The ads showed two people, one eating peanut butter and one eating chocolate, colliding. One person would say, “you got peanut butter in...Read More
