“Price is What You Pay, Value is What You Get” . . . . When it Comes to Realtors, Too “Price is what you pay, value is what you get.” –Warren Buffett, Berkshire Hathaway Chairman (Note: Edina Realty is a Berkshire Hathaway subsidiary). When someone with a couple blocked arteries needs a heart surgeon, their...Read More
Sell the sizzle, not the steak. –Advertising slogan Is that saying still accurate? At least in real estate sales today, I don’t think so. In fact, I think it may be exactly backwards: Buyers want to be sold “steak,” not “sizzle.” For at least some Buyers, I’d go even further: they don’t want to be...Read More
