real estate buzz word

What’s a Realtor “Farm?”

Cash Crop (Hopefully) Did you know that Realtors have “farms?” Not for raising corn, soy beans or livestock. Rather, a Realtor farm is all about cultivating . . . future clients. Realtor Marketing Drawn from the Realtor’s “sphere of influence” (another industry buzz term), a farm often times is a geographic area — a couple block area around...
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