real estate agent marketing

“To Give Away Free Price Opinions or Not, That is the (Realtor) Question”

The High Cost of “Free” Marketing Whenever I hear a national speaker and supposed industry expert exhort Realtors to give away price opinions for free, as a marketing tool, my reaction is always, “How much are you getting paid to speak to all of us today?” (note:  Realtors’ term for a formal price opinion is...
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