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pricing strategy

The "Too Precise Price": Exhibit A

Why Not $145,403.14? This South Minneapolis home, located at 44xx 15th Avenue South, dropped from $149,900 to $145,403 yesterday. What’s magic about $145,403? (vs. $145,729? Or why not $145,403.14, if you really want to be precise?). The answer is, nothing. Rather, the owner and their Realtor are trying to avail themselves of two things: 1)...
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Listing Prices & "Leaving Room to Negotiate"

No Discount on This One In a Buyer’s market like today’s, it’s not unusual for gun-shy Sellers to want to “pad” their initial asking price. Their rationale? No matter where they set their initial asking price, aggressive Buyers are simply going to discount further from there. So, why not pick a listing price that “leaves...
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