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price psychology

The Case for Listing at $300,000 instead of $299,900

How to Show Up in Twice as Many Home Buyer Searches Psychologically, $299,900 somehow just seems cheaper to Buyers than $300,000 (just like $2.99 a gallon appears to be less than $3). But, it’s a mistake to price residential real estate that way — at least around century and half-century marks ($100k and $50k). That’s...
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How to Show Up in Twice as Many Buyer Home Searches

$219,900 vs. $225,000 What difference does it make — besides an extra $5k — to list a home for $225,000 instead of $219,900? The home listed for $219,900 will get picked up by Buyers searching for homes between $200k and $225k. By contrast, the $225k listing will likely show up in two Buyer searches:  those searching...
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