The Beauty of Ugly Fruit (at least for staging)

That’s “Ugly Fruit,” not ugly fruit It’s turns out that “Ugly Fruit” is actually a proper name, not just descriptive. Discovery #2:  it’s perfectly suited to staging. I count four reasons for that: One. It’s pleasingly colorful (vs. glaringly so or too muted). Two. Ugly Fruit is big.  You only need a few to fill up...
Read More

Taps for Eastman Kodak

What is the Opposite of “Plastic” (circa 1967)? It may be hard to believe if you’re under 50 years old (60?), but once upon a time, Eastman Kodak — along with other technology pioneers like Polaroid, Xerox, and Motorola — held the same place in the American corporate pantheon now occupied by such companies as Apple,...
Read More