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Nobu Hata

Realtors & Technology

“First Adopters” — or “First Ruiners?” Nobody goes there anymore — it’s too crowded. –Yogi Berra, about a Miami Beach restaurant near the Yankees’ Spring training camp. Are social networks like Facebook becoming like Yogi Berra’s restaurant? In other words, as latecomers and “tourists” fill up the place, is the original, “in” crowd decamping for...
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The Real Estate "Save"

Thanks, Nobu! In contrast to the baseball save, which happens in front of a stadium full of fans (and millions more watching on TV), the “real estate save” happens quietly (in fact, the quieter, the better) — and often late at night (like tonight). That’s when my desktop publisher (and fellow City Lakes Realtor) Nobu...
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"Final Cut," Realtor Version

Who Gets to Exercise “Editorial Control?” “Final cut” in the movie business means who gets final say over the editing process. Directors want it because it assures them creative control; the studios want it because they’re bankrolling the film — and want it to make money. Something similar goes on in residential real estate with...
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