Tag

marketing hyperbole

Why I’m Not a Fan of Automatic Searches . . .

 . . . Emailed Directly to Clients In theory, automatic searches on MLS are the greatest thing since sliced bread:  the Realtor inputs their client’s purchase criteria — price range, preferred area, home attributes, etc.. Then, whenever something comes on the market meeting those criteria, the client automatically receives an email (and presumably contacts their...
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Now, THAT’s a Gorgeous Kitchen

Marketing Hyperbole.  Not. It may not exactly come as a shock that not everything in real estate marketing is “as billed.” So, the “mint condition” home isn’t quite, the “spacious Dining Room” is actually 10′ x 8′ (no one’s idea of roomy), etc. However, the Kitchen (above) truly deserves to be called “gorgeous.”
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