marketing campaign

Realtors, Rabbis & Eulogies (No Joke)

Listing Agent to Homeowner:  “What Do You Like Best About Living Here?” What overlap could there possibly be between what a Realtor does before listing a home, and what a Rabbi (or other clergy) does before giving a eulogy? Each one interviews family members to elicit the subject’s best qualities. Of course, in the rabbi’s...
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(Masterfully) Rolling Out Michael Lewis’ New Book

Plugging “Flash Boys” on 60 Minutes, Etc. [Editor’s Note:  see also this later post, “Michael Lewis’ Growing List of Enemies“] How good is Michael Lewis’ new book, “Flash Boys?” I don’t know — I haven’t read it (it’s due to be released later this week). But, I give his marketing campaign for the new book...
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