it is what isn’t

From, “It’s Not What It Is,” to “It Is What It Isn’t”

Admittedly, It was easier to get my dyslexic head around the original version:  a New Yorker magazine cartoon showing one spouse catching the other “in the act,” as it were. The caption:  “Believe me, it’s not what it is.” Now, Bourbon distiller Maker’s Mark — or more accurately, their ad agency — has apparently decided...
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