Internet marketing

"Made ‘Ya Look" Marketing

The Real Point of Online Photos Real estate photography, as it’s currently practiced, reminds me of the joke about two hikers who encounter a Grizzly in the woods. The first hiker thinks he has to outrun the Grizzly. The second, smarter hiker realizes that his task is to . . . outrun his companion. So,...
Read More

Has the Internet Peaked?

Old-Fashioned TechnologyMakes Real Estate Comeback “Nobody goes to that restaurant anymore. It’s too crowded.”–Yogi Berra Yogi Berra could easily say the same things about the Internet today, especially with respect to real estate. Consider: –Online photos are now routinely so overly-flattering, you literally don’t recognize the home when you’re standing in it. –Facebook and MySpace...
Read More