How Similar to Client’s Situation? A good, newer Realtor can provide the names of three recent, (very) satisfied customers as references. A successful, established Realtor can provide the names of three recent, very satisfied customers, whose situation closely mirrors the prospective client’s. How many variations can there be? Actually, lots. Not Reinventing the Wheel Besides...Read More
Setting the Bar (Way) Too High One of my favorite Op-Ed page cartoons shows an unconscious patient being operated on by a team of doctors. Suddenly, there’s a spike in the patient’s vital signs, whereupon he bolts upright, and loudly announces to the laboring surgeons: “You should know that I’m the most successful personal injury...Read More
“Price is What You Pay, Value is What You Get” . . . . When it Comes to Realtors, Too “Price is what you pay, value is what you get.” –Warren Buffett, Berkshire Hathaway Chairman (Note: Edina Realty is a Berkshire Hathaway subsidiary). When someone with a couple blocked arteries needs a heart surgeon, their...Read More
Question #2: How Many Months Between October and March?* The answer to “how long should the listing be?” is easy: long enough to sell the house (duh!). But that just begs the underlying question: how long will that take? Practically, the listing contract needs to be long enough to properly prep the home for market...Read More
Realtors’ “Free Sample” Problem College-bound high school athletes routinely sign them. So why not prospective home Buyers or Sellers? In fact, having something akin to a “letter of intent” in residential real estate could fill a genuine void. “All or Nothing” Now, the decision to hire a Realtor can feel like a leap of faith...Read More
Fringe Benefits of Working With a Realtor in it for the Long Haul I doubt it makes many prospective clients’ list of hiring criteria. But it should. I’m thinking about Realtor longevity — specifically, how much longer the Realtor expects to be in the business. Realtor Attrition Why does that matter? Because something like 90%...Read More
