Quarter Half-Hearted Marketing Campaign Given that something like 30% of all MLS listings are cancelled or simply expire, unsold, it seems fair to ask, “why didn’t it sell?” My Realtor’s answer is that, it’s usually never just one thing. So, poor (or no) staging; a quarter half-hearted marketing campaign; too few and/or unflattering photos; too...Read More
The Utility of “Negative” Information If the 4 Bedroom, 3 Bath 1945 Colonial three blocks away from you just sold for $650,000, that’s probably a good starting point for pricing your 4 Bedroom, 3 Bath 1945 Colonial. But what if the neighbor’s Colonial was on the market for six months at $650,000, and didn’t sell — perhaps even after dropping in price to $624,900, and...Read More
Like most Realtors, I set up what are (or used to be) called “hot sheets” on MLS to track activity in areas of specific interest to my clients. So, just by clicking “Update,” I can see everything that’s changed on the market — across multiple neighborhoods, price ranges, etc. — since the last time I...Read More
