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coming soon rider

“Coming Soon”: How Good Pre-List Marketing Distorts “Days on Market”

Market Exposure > Days on Market; When 1 Week on the Market ≠ 1 Week on the Market I’m a big fan of aggressive, pre-list marketing. One of the easiest (and cheapest!) methods, especially for a home in a high-profile, high-demand location:  install the “For Sale” sign early, and attach a “Coming Soon” rider (note:...
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