“Pre-Selling’s” Many Guises “A rose by any other name would smell as sweet.” –Shakespeare Anticipation, anticipationIs makin’ me lateIs keepin’ me waitin’ –lyrics, “Anticipation” (Carly Simon) There is a convention in real estate to whet prospective Buyers’ appetites by doing what’s called “pre-list marketing.” While the owner is typically doing any last minute repairs, finalizing...Read More
“My Client’s Home is a Dump” You’re so vain, you probably think this song is about you You’re so vain, I’ll bet you think this song is about you Don’t you? Don’t You? Don’t You? –Carly Simon, “You’re So Vain” lyrics* [Editor’s Note: see also, “Realtor True Confessions: Top 4 Things Your Agent DOESN’T Know”.]...Read More
