Quick! What Are These Companies Selling? Can YOU tell by looking at these two vans (photos above and left) what service(s) the business is selling? Me neither. Just one more illustration that — when it comes to conveying a marketing message — less is definitely more. See also, “Too Much Information” — Realtor Version“; and...Read More
“Lease a Dodge Dart for $129 a Month!” OK, so maybe I’m not reading the fine print. And, I realize that things like tax, license and registration can add another $1,500 or $2,000 to the cost of the car — not to mention ownership expenses like insurance, gas, and maintenance. But, as Labor Day Weekend approaches, it’s...Read More
