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buying the listing

“You Can’t Get a Price Reduction if You Don’t Have the Listing”

Realtor Rationalizations Why would a Realtor quote a would-be Seller an unrealistically high list price? Because the agent believes it’s the only way they’ll get hired. The practice — called “buying the listing” — virtually assures that the home will sit, ignored, while it accumulates market time, until eventually the agent broaches the subject of...
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Sellers Who “Don’t Really Need to Sell”

Telling Sellers What They Want to Hear — Initially It doesn’t happen to me that often, but — believe it or not — there are occasions when I interview for a listing, and the would-be client decides to go with another Realtor. In fact, I fielded a phone call informing me of that news earlier this week....
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