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Buyer profile

Scouring Social Media for Intelligence on Prospective Home Buyers

Obstacle:  “The Creepiness Factor” “After a quick scan of his Facebook, Twitter, Tumblr, Pintarest, and Instagram, here’s what I know:  “Likes” — Chicago Blackhawks, kickboxing, the movie “Die Hard,” and beer.  He meditates, he loves Indian food, and he’s crazy about his dog, Otis.” –Haley Dunphy, reporting the results of her online reconnaissance on prospective home...
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Today’s Buyer: A Composite

What Do Today’s Home Buyers Look Like? Contrary to popular opinion, home buyers are not an endangered (or extinct) species. Two of my clients just purchased homes, and three more are actively looking. So what generalizations can you make about them? They have many (if not all) of the following four attributes: One. First-time Buyers....
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