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brand extension

What’s Below the Penthouse? “The Sub-Penthouse” (as many as 14 of them)

“A View From the (Almost) Top” Capitalizing on top-tier home-buyers’ thirst for privacy, exclusivity and vertiginous height, developers are now selling multiple penthouse-like units in new buildings, set stories below the actual penthouse.” —”A View From the (Almost) Top”; The Wall Street Journal. Ok, so it’s not a market niche I specialize in. And, I...
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What’s Below the Penthouse? “The Sub-Penthouse” (as many as 14 of them)

“A View From the (Almost) Top” “Capitalizing on top-tier home-buyers’ thirst for privacy, exclusivity and vertiginous height, developers are now selling multiple penthouse-like units in new buildings, set stories below the actual penthouse.” –“A View From the (Almost) Top“; The Wall Street Journal (4/18/19). Ok, so it’s not a market niche I specialize in. And,...
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Barron’s: ‘Berkshire Hathaway (and Edina Realty Owner) is World’s Most Respected Company’

Edina Realty (Great Grand)Parent Co. Honored [Editor’s Note:  The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] When people think of capital, they most likely think of financial capital — that is, money. But there’s also “political capital” — a combination...
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Brand Extensions — Smart Phone Version

“Evo 3-D,” Anyone?  In a world where new cell phone models seem to be coming out daily, how do you tell which one(s) are the real deal vs. a flash in the pan? I subscribe to what I’ll call the “brand extension” theory — namely, if you want to know which products have a shot...
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