“Pre-Selling’s” Many Guises “A rose by any other name would smell as sweet.” –Shakespeare Anticipation, anticipationIs makin’ me lateIs keepin’ me waitin’ –lyrics, “Anticipation” (Carly Simon) There is a convention in real estate to whet prospective Buyers’ appetites by doing what’s called “pre-list marketing.” While the owner is typically doing any last minute repairs, finalizing...Read More