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audience dial testing

Showing Feedback: Outlier or Mainstream?

Who’s the ‘Knucklehead’?? “If one guy honks at you on the freeway, he’s a knucklehead. If five guys honk at you, you’re the knucklehead.’ –“Programmers Keeps Shows Prospects in Focus (Groups)”; The New York Times (5/11/2012) “Ten showings, $10,000.” –Real estate saying (translation:  if a home has had 10 showings and no offers, it’s overpriced...
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