Collecting (Mining?) a Treasure Trove of Personal Data on Home Buyers and Sellers (and their Realtors) [Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] To consumers and even...Read More
WSJ: “Struggling Real-Estate Giant Realogy Strikes Deal With Amazon” [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire, and competes with Realogy subsidiary Coldwell Banker Burnet.] “We lose money on every...Read More
Competing Business Models: Referral Fees vs. Advertising (Wanna Guess From Whom??) [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] With artificial intelligence gaining momentum, it was only a matter of...Read More
