“Upselling” vs. “unselling” (“anti-selling?!?”)

What’s the Opposite of “Upselling?”

Jeff Bezos didn’t grow up in Minneapolis.

Or if he did, he certainly didn’t work at a local hardware store (yes, they still exist in the Twin Cities; amongst other things, it’s where lots of local youth get their first job).

I know that because twice in two weeks now, at two different hardware stores, the (too?) helpful sales clerk has talked me out of buying the thing(s) I came in to buy — but only after telling me about a better, cheaper (or free!) way to accomplish my goal(s).

Better Solution (Literally), or, “Pouring Salt in the Wound”

Like, instead of using chemicals to kill the stump of a volunteer tree growing too close to my house, drill holes in the stump, then put salt in the holes.

Or, instead of replacing a torn bathroom shade (for $25 – $50), buy a plastic grip (cost: $1.49), then use that to cover up the tear.

Works for me!

Lost Business? Hardly

Won’t that kind of candor hurt the store’s bottom line? (you ask).

Maybe today, by a (very) small amount.

But, the loyalty it creates pays dividends two ways: 1) it cements me as a long-term, repeat customer (I am); and 2) it makes me willing to pay a premium for superior service (I happily do).

Hear that, Home Depot!?!

P.S.: So, what IS the opposite of “Upselling?”

Search me.

The best I’ve got are “unselling” and “anti-selling” (or I suppose “downselling,” in the case of suggesting a much cheaper alternative).

See also, “There’s No Place Like Home: Garrison Keillor’s Homage to the Twin Cities in National Geographic“; “True Minnesotan,” Defined“; and “Winter Humor: Minnesota vs. Tampa Bay (& Elsewhere)”;

And: “True Minnesotan” — Summer Edition“; “After the Harvest, Before Winter*: The Connection Between Oct. 15 and November 3 (at least in Minnesota)”; and “Top Ten” Things I Like About the Twin Cities.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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