Strategic Use of Showing Feedback Forms

It can be a conundrum for both Buyers’ agents and listing agents (representing Sellers):  a new-to-market property in a hot neighborhood looks like it’s going to sell quickly, and everyone wants to know what’s going on.

Without overplaying their hand.

As a listing agent, it’s presumptuous to call an agent who perhaps hasn’t even shown the home yet to inform them that there’s intense, early interest.

And as a Buyer’s agent after a first, very positive showing, you don’t necessarily want to tip your client’s hand — or otherwise let your client’s interest be leveraged against other prospective Buyers — by asking to “be kept in the loop” or some such.  See, “Are There Other Interested Buyers?”

Vs. “Offer in Progress”

The solution?

For the Buyer’s agent to signal serious interest by promptly submitting the showing feedback form, indicating that the showing went well, and perhaps by appending that they intend to do a second showing imminently.   

That virtually ensures that the listing agent — whose job, after all, is to maximize the sales price — will contact interested Buyers’ agents as events unfold.

P.S.:  Of course, once an offer has actually been received, it’s appropriate for the listing agent to:  a) contact interested parties; and b) change the showing instructions to let Buyers’ agents (and their clients) know that “an offer is in progress” (or equivalent language).

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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