What’s That They Say About Messengers?

The worst part of my job? (at least the last few years).

Telling many would-be Sellers that they’re home is worth $20k — or $200k — less than they thought (and not infrequently, what they currently owe on it). 

Blunting the sting:  the next home they want to purchase will likely cost them a lot less, too (and the financing costs will be a very pleasant surprise). 

The best part?


“Thank you” notes like the following (from clients who just closed on their first home after house-hunting most of the Fall):

We’re still getting settled in but we absolutely LOVE the new place! Thanks so much for all your help and patience through the whole process. We’ve pretty much met the majority of our neighbors and we think we landed on a fantastic block.   So far it seems too good to be true.  Thanks again!!!!

Interesting business, selling real estate . . . .

P.S.:  per my earlier post, the appreciative clients (above) were referred to me by friends who were happy with the work I did for them several years ago.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

Leave a Reply