One Successful Real Estate Transaction Begets Another

OK, so what I do is not nearly as memorable as what Meg Ryan does (or imitates doing) in her rather dramatic delicatessen scene opposite Billy Crystal in “When Harry Met Sally” (the title of this post is what Ryan’s neighbor tells the waiter she wants after Ryan concludes). 

However, the fact is, when you handle a deal smoothly — from pre-market prep and staging, to marketing, to vetting the Buyer and negotiating a deal, and finally guiding it to a successful closing — people notice.

People like the owner’s friends and family, neighbors, and even prospective Buyers — who came through your Sunday open houses, and frequently have their own homes to sell.

When they see your work product (and you!) in person, then need a Realtor in a month (or a year), it’s natural for them to want their transaction handled the same way . . . and think of you!

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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