What’s in a Number?

“One World Trade Center.”

“Nine West” (as in, “Nine West 57th”). 

“30 Rockefeller Center” (“30 Rock”).

“90210” (as in, “Beverly Hills 90210”). 

“1800” vs. “1738 Lake”

It’s hard to explain why some real estate numbers & addresses attain iconic status  . . . and others don’t.

Certainly, it helps if the number is catchy-sounding (“90210”), and just happens to be the name of a hit TV show (note:  “30 Rock” was famous well before the sitcom of that name).

Also good:  simple (anything beginning with the number “One”); or just bold and declarative (ditto).

Of course, memorable building names tend to go with  . . . . memorable buildings, in high profile locations.

All of which likely explains why — with a mind towards marketing — the developer of the new, high-end rental just off the Northeast corner of Lake Calhoun dumped its legal address, “1738 West Lake” in favor of the sexier “1800 Lake (on Calhoun).”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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