“OK” . . . “Better” . . . “Best”
Not all Realtors are created equal (or charge the same).
To give just one example of the difference between a mediocre Realtor and a stellar one, consider the following approaches to photography (I’m leaving off the rung below “OK” — “Abysmal”):
“OK”: takes their own shots with a decent digital camera, crops as needed.
“Better”: hires a professional photographer to take the shots and edit them.
“Best”: uses one of the best professional photographers in town; meets them at the property to point out high-priority shots; helps the photographer compose various shots by clearing Kitchen counters, re-positioning lamps, etc. as necessary; and even suggests especially flattering angles or perspectives.
Guess which category I’m in?
