“OK” . . . “Better” . . . “Best”

Not all Realtors are created equal (or charge the same).

To give just one example of the difference between a mediocre Realtor and a stellar one, consider the following approaches to photography (I’m leaving off the rung below “OK” — “Abysmal”):

“OK”: takes their own shots with a decent digital camera, crops as needed.

“Better”: hires a professional photographer to take the shots and edit them.

“Best”: uses one of the best professional photographers in town; meets them at the property to point out high-priority shots; helps the photographer compose various shots by clearing Kitchen counters, re-positioning lamps, etc. as necessary; and even suggests especially flattering angles or perspectives.

Guess which category I’m in?
About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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