Fake News vs. Fake Blogs
“Those who know, don’t talk; those who talk, don’t know.”
–Wall Street saying.
“Those who sell, don’t blog; those who blog, don’t sell.”
–Real estate corollary.
Yeah, yeah, I know the knock on Realtor-bloggers (Exhibit A: yours truly): they — we –don’t actually sell real estate (or at least, not very much).
I don’t know about other Realtor-bloggers, but I have 9 Edina Realty “Circle” awards — and 12 consecutive selections as a Mpls. St. Paul Magazine “Super Real Estate Agent” — that say otherwise.
So, what’s the knock on the vast majority of Realtors who clearly sell lots of homes, and also purport to blog?
They don’t really blog.
Realtor Blogs . . . that Really Aren’t (Blogs)
At least in my experience, there are two variations of what I’ll call “non-blog” blogs:
One. Syndicated content.
Somebody actually writes the posts that appear on the blog — just not the Realtor.
Rather, the Realtor pays a monthly fee to license generic, “canned” posts that they pass off as their own.
Nothing illegal or even unethical about it — just not what most people (OK, me) would consider a real blog.
Two. “Non-post” posts.
Instead of written pieces (“posts”) on various real estate-related topics, the so-called blogger simply showcases their transactions, both listings and closed sales (where they represented the Buyer).
No opinion, consistent point-of-view, or any real writing to speak of — just the marketing verbiage and home photos accompanying the property, often literally cut-and-pasted from MLS.
My sense is that less than 10% of Realtor blogs (including the ones that invariably show up on lists of “Best Realtor Blogs”), really are.
Even then, the vast majority feature as much original content in a year as this blog does in a week . . .
See also, “Real vs. Faux Blogs: The Difference Between “Blogging” and “HAVING a Blog“; 2019 “Super Real Estate Agent” Nominees Announced“; and “The Best Realtor Blog in the U.S.?* You’re Reading It!!“