Winnowing Out Underperformers

“The reason dolphins have a reputation for saving drowning swimmers is you never hear from all the ones they push out to sea.”

I remember asking an electrician — years ago — how a layman like me could tell a good electrician from a bad one.

electrician“The really bad ones are dead,” he replied, matter-of-factly.

No Fatal Mistakes, But . . .

No, there’s nothing life-threatening in residential real estate sales.

But, I suppose the equivalent would be professional longevity — and the flip side of that coin, attrition and turnover.

That’s especially the case in a field where something like 4 out of 5 new entrants are out of the business in less than 2 years.*

If someone’s a bad (or even mediocre) Realtor, they tend not to make a living at it, and disappear.

Conversely, the ones who’ve been at it awhile presumably are doing something right (hopefully, several things).

*In contrast to “newbie’s,” who wash out at an alarmingly high rate, I suspect the attrition % for established Realtors goes down dramatically.

So, at least anecdotally, it seems like the chances that agents with 10+ years experience will still be in the business 5 years later are quite high, like better than 90%.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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