How to Tell if a Seller (or at Least Their Agent) is Around in Late December

Just because a house isn’t officially “TNAS” (“Temporarily Not Available for Showing”) doesn’t mean that the owner is around — and available to do a deal, if the Buyer likes the house and wants to make an offer.

gone_fishinIn fact, the week between Christmas and New Year’s is typically the slowest of the year (except for that one week in January when the windchill doesn’t get above minus 50°).

So, how do you tell whether the owner (and their agent) are actually around?

Here are a couple giveaways:

–The house just came on the market.
–There was just a price reduction.
–The photos just got updated.

“If a Tree Falls in the Forest . . .”

Of course, late December is probably not a good time to do any of those things, given Buyers’ general inattention.

The real estate equivalent of “not getting a 2nd chance to make a 1st impression” is, “marketing when no one’s paying attention  . . . is wasted marketing.”

That’s especially the case when so many Buyer searches focus on new (and newer) listings.

P.S.:  It’s also true that a good Buyer’s agent connects with the listing agent as soon as their Buyer has serious interest in a property.  The listing agent’s response time will very quickly indicate if they’re around or not.

See also, “True Minnesotan, Defined.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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