Watch This Space Corner:  27th & Hennepin
Or, “Before & After(??)”

What’s going to take the place of the shuttered BP Amoco at the southwest corner of 27th & Hennepin in Minneapolis’ Uptown neighborhood?

Judging by the “virtual” rendering commissioned by the broker marketing the site (see image in the lower left of the photo above, and image below), a sleek, new glass-walled bank, retail store, or perhaps restaurant.

2700 Hennepin WEB PHOTOBased on what I know of development trends in the immediate area, I’d say that’s just about right, with this caveat:  given the site’s likely multi-million price tag, it won’t be called a “restaurant,” it’ll be a “bistro.”

Cost-Benefit; Visual Aids

You’d guess commercial brokers are availing themselves of such virtual imagery for the same two reasons residential agents such as myself are.

One.  The technology is increasingly affordable, relative to a creating a scale model or — in the case of residential real estate — filling a home with actual furniture, accents, etc.; and

Two.  Some people can look past a building (or room’s) current appearance and imagine something totally different . . . but most can’t.

See also, “Virtual Staging Success Story“; “Virtual Staging – Take 2“; “Virtual Staging, Installment #4“; and “Unmatched Potential.”

P.S.:  as Uptown becomes more gentrified and the domain of national chains, where can Twin Citians (continue to) find “divier” fare?

My candidates are Central Ave, East Lake Street, and St. Paul’s Midway area.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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