Anticipating Objections, or,
Homes Whose Location is Better Than it Looks

“Wagner’s music is better than it sounds.”


Can a For Sale home’s location be better than it looks?

Certainly, if a neighborhood is in high enough demand or the home in question is appealing enough, Buyers will check it out in person before ruling it out (while searching) online.

But other times . . .

Especially when a home’s proximity to a freeway or a major road is just, well . . .  so conspicuous on Mapquest (or Google Maps), it’s best for the listing agent to be proactive, and let Buyers know — assuming it’s true — that there is a natural (elevation change, stand of trees) or man-made barrier (noise wall, berm) creating some semblance of privacy.

Otherwise, at least some Buyers are going to assume the worst, and automatically hit “delete.”

P.S.:  Realtors famously like to say that “the first showing is online.”

Fortunately — or, in the case of badly-presented homes, unfortunately — that’s true about 98% of the time these days.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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