If you’re not a Realtor, you’ve never heard of ’em.
If you are . . . you doubtless have at least a passing acquaintance with such national real estate trainers as Floyd Wickman and Brian Buffini.
Realtors (like me) who’ve taken one of their training courses know firsthand what great speakers these guys are, and how entertaining they can be.
It’s also true that taking a training course can help you sharpen your skills, and reenergize you.
In the Trenches — Or Not
So, what’s the “but . . . ?” (you knew it was coming).
None of these guys has actually sold a home, in your market.
Or, if they did, it was a couple decades ago.
As a result, they all lack a certain . . . credibility.
Their other problem?
At least in the short run, “motivational” training classes exacerbate precisely the two problems busy Realtors seem to struggle with the most: 1) lack of time; and 2) cash flow.
P.S.: The best way to learn real estate?
The best way to get referrals?
Do a good job for your last client.