Learning the Market — Twice;
or Rinse “Flush and Repeat”

What’s the worst thing about a short sale that doesn’t work out (depending on who you ask, the result 50% to 70% of the time)?

From the would-be Buyer’s perspective, it’s the frustration and disappointment associated with having flushed months waiting on a home that, ultimately, wasn’t really for sale — at least, not at the price that it was listed at.

From the perspective of the Buyer’s agent, there’s the time wasted on monitoring a file all that time with nothing to show for it.

And for both, there’s the added aggravation of having to re-learn a housing market that’s inevitably changed and turned over while you were sidelined, waiting for a response from the bank(s) holding the mortgage(s).

The bottom line?

Instead of showing a client 10-15 homes, doubling back for second showings on the most promising 2-3, then negotiating to purchase the best of those . . . . you do it twice.

P.S.:  the graphic above is a black hole, in case you couldn’t tell.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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