Realtor Best Practices

“Hello, electronic signatures, good-bye faxes!”

That’s the upshot of Realtor meetings and cont. ed courses I’ve¬†attended the last 2-3 months.

“In With the New . . .”

After years of hype, electronic signatures are finally a reality in the real estate business:¬† they’re secure, legally valid, and — with widespread adoption — increasingly affordable (I just signed up for one year of DocuSign for $164).

At the other extreme (or should I say, “in extremis?”) are faxes, at least for Realtor-to-Realtor communication.

Due to security concerns, faxes are now strictly discouraged; instead, the preferred (and soon, required) way to transit sensitive transaction documents (Purchase Agreement, Addenda, Counter-Offer(s), etc.) is by scanning in and emailing them.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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