Cheaper by the Dozen?  Nope

If you buy four tires, you usually get a better deal than if you buy one.

Ditto for volume purchases of airline tickets, car washes, bagels — you name it.

So, why don’t Realtors give “repeat customer” discounts?

Because there are no economies of scale in residential real estate.

No Shortcuts

By that, I mean that the steps that go into marketing and selling a home — pre-list prep, staging, photography, marketing literature, networking, Broker and Sunday open houses, deal negotiation, etc. — are the same whether you’re selling a first home for a client — or a fourth.

It’s certainly true that some Realtors delegate some of the more mundane tasks to assistants and subordinates.

However, what can be mundane to the Realtor can be anything but to the client.

It’s also the case that many home sellers like the idea of having one point of contact, vs. being juggled by the “lead” Realtor’s assistant(s) or “team members.”

None of the above should be construed to mean that my repeat customers don’t get special treatment — they do, in the form of superior care and attention.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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