Understanding Home Buyer Psychology
It’s human nature to want what everyone else wants. Likewise, it’s also human nature to not want what everyone else is foresaking.
So, if a happy, bustling household is the real estate equivalent of the popular girl — or guy — everyone wants to go out with in high school, what is a vacant, unstaged home?
The wallflower in the corner.
Forlorn and (too) available — one might even say a bit desperate–looking.
What Realtors know — but home Buyers can forget — is that a relative pittance spent on staging (new paint, carpeting, optimally deployed furniture, rugs and wall art, etc.) can transform the barest of homes into a showcase.
Still, it’s the “showcase” most Buyers prefer — and want to buy — even if the forlorn home is the better deal.
The lesson for would-be Sellers?
Show — don’t tell — prospective Buyers what your home can look like at its best.