Guilt By Association

When agents see a listing ” in mid-January, in Minnesota ” with leafy trees and a bright, green lawn, their knee-jerk response isn’t to say to themselves, “My, what gorgeous landscaping.”

It’s to click on “History” on MLS to see how long the home’s been on the market ” and find out how many price reductions the Seller has taken since then.

Which is why home sellers who are especially proud of their (flattering) landscaping should put Summer photos on their Dining Room table, where prospective Buyers will be sure to see them when they do a showing.

But make sure that the photos on MLS are seasonal . . .

P.S.: The other association long-time Realtors have with unseasonal photos?

The house is a foreclosure.

When that’s the case, though, there are usually only a few (grainy) photos attached to the listing, not the 20-30 photos that are now standard for an average-sized home (technically, while MLS now allows unlimited photos, only large, upper bracket homes warrant more than two dozen or so).

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

Leave a Reply