Ambulance Chasing — & Its Opposite
When you first start out in real estate, you want to sell everything.
Single family homes, apartment buildings, farmland, the Mall of America . . . you name it.
Gradually, it dawns on you that you may not be qualified to sell one or more of those things — in fact, it would be a breach of your (Realtor’s) fiduciary duty to list something you don’t have expertise selling.
As a result, you adjust your sites (and marketing) accordingly.
Family Doctor, Family Lawyer . . . Family Realtor
So, what’s the opposite end of the continuum?
Homes that I’m MORE than qualified to sell — indeed, have previously sold to my (Buyer) clients — that I DON’T want to sell, at least not any time soon.
That’s the case when long-time clients (and now friends) inform you that they’ve designated you as their family Realtor in their will or other estate planning doc’s.**
What a compliment!
**Over the recent Holidays, two clients doing year-end planning contacted me to let me know that.
