Ambulance Chasing — & Its Opposite

When you first start out in real estate, you want to sell everything.

Single family homes, apartment buildings, farmland, the Mall of America . . . you name it.

Gradually, it dawns on you that you may not be qualified to sell one or more of those things — in fact, it would be a breach of your (Realtor’s) fiduciary duty to list something you don’t have expertise selling.

As a result, you adjust your sites (and marketing) accordingly.

Family Doctor, Family Lawyer . . . Family Realtor

So, what’s the opposite end of the continuum?

Homes that I’m MORE than qualified to sell — indeed, have previously sold to my (Buyer) clients — that I DON’T want to sell, at least not any time soon.

That’s the case when long-time clients (and now friends) inform you that they’ve designated you as their family Realtor in their will or other estate planning doc’s.**

What a compliment!

**Over the recent Holidays, two clients doing year-end planning contacted me to let me know that.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

Leave a Reply